candy from the time that could yet be.




Graphic artist Siggi Oddsson's runic re-design of the Icelandic licorice candy lozenge package for Opal. In Odds' runification of popular logos, he shows examples of an alternate reality where the conversion never happened, and the use of the Fuþark had endured to the present. We feel the clever idea of this exploration could be impetus for cultural & religious reclaiming.



[photo by Eygló Gísladóttir.]






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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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