Thor could also become god of retail.





Thor lords over his namesake Norse Mythology-inspired souvenir shop in Reykjavík, Iceland.







Featuring Odin & Freyja fixtures.




[Designed by Hans Alan Tómasson. Visit the shop at Laugavegur 7. Photo by Art Bicknik.]




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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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