beware the hot merch.




Our distaste for the creation of collectibles of false value which exploit fans occasionally gets put aside by good design. Original Funko's Pop! vinyl figure for Surtur from Thor: Ragnarok has a burning translucent menace about him.





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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.


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