racing futhark.


Artist Will Wright explores a form of NorsePlay he titles "Folk Graff", an attempt to heal "the cultural timeline from the Neolithic period to present day via contemporary street art." After being loaned a 1983 Porsche 944, Wright bought toy versions to redesign into a Northern European shaman's "Wizardmobile"! We love the elder futhark racing stripe, and he's tagged the doors with a single eye-prominent raven logo.

On top of his urban designs, Wright's stated wish to "heal" not only corrects the misuse of Nordic culture by racists & fascists, we also see it as helping to fill in the huge temporal gap between the conversion and modern day by establishing an artful & aesthetic beachhead we can move forward from, and that's something the greater concept of NorsePlay totally agrees with and supports in its very idea.

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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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