wake up and smell the Mjölnir.


We suspect the original scent choice of coffee on this Mjölnir car air freshener has something to do with Grimfrost principal & Amon Amarth frontman Johan Hegg possibly having some metal social cross-pollination with Zakk Wylde's Valhalla Java, and while we couldn't prove it, the NorsePlay of that is probable.

2026 Addenda: Fast forwarding this horn of joe choice, we've noticed the hammer's now changed from cardboard rearview mirror hanger to car vent passthru and refillable scent to clean linen, which I guess lines up with the Vikings' keeping it clean on laugardagr?

[Grimfrost offers this updated item here.]

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Guillermo Maytorena IV knew there was something special in the Norse Lore when he picked up a copy of the d'Aulaires' Norse Gods and Giants at age seven. Since then he's been fascinated by the truthful potency of Norse Mythology, passionately read & studied, embraced Ásatrú, launched the Map of Midgard project, and spearheaded the neologism/brand NorsePlay. If you have employment/opportunities in investigative mythology,  field research, or product development to offer, do contact him.

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